If you’ve spent a significant amount of time online developing your blog or website then you have undoubtedly heard the term “SEO” used. Unfortunately very few people truly understand what exactly SEO is. The simplest definition is simply the name; SEO stands for search engine optimization, which gives a very basic idea of what SEO is. In order to effectively utilize the principals of SEO however it is important to understand a little more about what exactly SEO is and how it works.
Traditionally SEO is simply used as a way to make keywords and search terms more noticeable through various methods. This is essentially just optimizing your site so that the things you want found are found more easily by search engines such as Google and Yahoo. How this is actually accomplished however can be quite complicated as there are dozens of effective SEO methods that are constantly changing.
Perhaps the most common SEO method involves paying for special advertising systems which essentially guarantee a site will be seen by search engines. Obviously these don’t guarantee any specific rankings or placement within the search engine but in most cases simply getting indexed or listed is enough for webmasters to be willing to pay for the service. Which method or system used also affects which search engines will actually find or index the sites as well; as expected Google, Yahoo, and other search engines all use different detection methods.
Other popular SEO methods simply involve building as large of a link system as possible. Search engines specifically look for links to and from your website so it only makes sense that webmasters do whatever they can to increase the number of incoming links. Often webmasters will even trade links with each other because in the end it helps everyone involved. Again there are quite a few factors involved when it comes to link building but overall the more you have the better off your site’s SEO will be.
Overall SEO is a very simple concept that can be very difficult to implement or improve. There are literally thousands of SEO methods available and unfortunately it can be very difficult to know for sure if they are successful due to the fact that search engines take some time to update. Also, because search engines are constantly changing how they manage and access websites there is never going to be a single SEO method that is 100% effective; to improve your site you will likely have to use a variety of SEO methods.
Jonathan is a journalist currently writing for Amazing News where he and others consistently provide heartwarming and cheerful news stories that can make your day better and brighter.