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Thursday, June 9, 2011

What Is Direct Email Marketing?

Direct Email marketing is when a company sends a profitable message to a group of people by the use of electronic email. The emails generally consist of advertisements, business requests or donation and sales solicitation. It is considered email marketing if it helps to build a company’s reputation, trust in a product and/or customer loyalty. A direct email marketing solution is believed to be an excellent and resourceful way of keeping in constant contact with clients and potential business associates while promoting your business at the same time.

Internet marketing - Image by renjith krishnan / FreeDigitalPhotos.net

An online marketing company can help businesses greatly benefit from this sort of advertising as it is enables you to reach out to your target audience without a huge amount of expense. Television advertisements, radio air play and leaflet drops are time-consuming and costly, not only that, there is the issue of not reaching a wide enough audience. A direct email marketing solution is worldwide and free. You can also tailor your email lists to meet several criteria’s such as customer’s likes and dislikes, spending habits and how long certain addresses have been on the list. Emails are created and sent out to specific members of your email list personalised to provide the information they have requested or are interested in. This not only increases your sales but also makes your customers value you.

There are a few different ways of developing an email marketing campaign. An online marketing company would advise you to start off by sending a welcome email to thank the new client for expressing interest in your company. Welcome letters notify the public about the company and help to give you information about the customer so that they can be put into the correct categories for the specific information they need.

Other email campaigns can include special announcements on products or services, a monthly newsletter concerning your company and/or products, money off coupons for future purchases etc. each email you send out needs to have company information towards the bottom of the page, enabling potential clients to learn more about your company and to ‘opt-in’ to receiving any upcoming emails. An online marketing company may advise you to offer your clients an incentive program by giving out a ‘promo’ code so that they can collect discounts on future purchases. This is a simple way of monitoring the worth of your campaign as well as what your contacts are interested in.

With the additional help of marketing software, a direct email marketing solution is a fantastic way of reaching your target markets but also staying connected to your purchasing base. When used efficiently, this form of marketing can keep hold of older clients and get new ones as satisfied customers will recommend your services to their friends and family and it could not be simpler, with the touch of a button you can forward an email. Your profit on investment is substantially higher than with the more traditional ways of marketing. With the help of an online marketing company to ensure these methods of advertising are correctly employed, your company will go from strength to strength.

This post was written by Crispin Jones on behalf of Boom Online Marketing. Crispin writes on marketing subjects including direct email marketing.


Tuesday, June 7, 2011

Why isn’t social media marketing working for you?

So you’ve got your blog in place, a Twitter account and your Facebook page created? Surely it’s time to sit back and wait for the money to roll in?

This may sound like a rather foolish plan of action, but it does rather typify the approach of many small businesses. It seems that there are plenty of small business owners who don’t really understand what social media marketing is all about.

This shouldn’t really come as a surprise. We’re talking about a subject here that has a considerable “buzz” surrounding it, but that level of hype often only adds to the confusion. It may be that plenty of business owners and marketing executives are aware that they should be doing something with social media. You may well be in the same position.

Do you need social media?

You could be forgiven for thinking that all of this hype suggests that there is no substance to the social media revolution. But you’d be wrong to dismiss the impact of this type of marketing.

Many businesses have embraced social marketing successfully. They’ve realised that a Facebook presence, for instance, can reduce their dependence upon other traffic drivers, such as search engines. This clearly offers a number of advantages.

If you’re tired of having to spend a significant amount of money optimizing your website and having to take your chances on Google, there’s certainly something to be said for reducing costs and reliance on this particular channel.

Although there are small business SEO providers around, there’s absolutely no doubt that good quality SEO companies are frequently too expensive for many small business owners to make use of their services.

Maximizing the impact of social media marketing

The important things to do if you want to be successful in your social media marketing approach are:

  • Sign up on the main social networks. These include Facebook and Twitter

  • Make sure that you post regularly. This ensures that potential clients know that you take social media seriously. Try to post daily on Twitter and update your blog at least twice a week.

  • Engage with your audience. Remember that you’re not simply sending a message out there – you should be actively engaging in a two-way conversation. Always think about the target demographic.

  • Monitor the results. If you find that a particular channel is working really well for your business, then it makes sense to put more effort into that channel. You can use Google Analytics to monitor results.

If you know that social media could have a vital impact for your business, then how do you go about getting the returns that should be available to you?

It’s simply not enough to create a Facebook page and to expect that you’ll derive a significant income as a result. You need to engage with potential customers.

The best approach is to make sure that you regularly post to Facebook, Twitter and any other social media networks that you choose to use. Try to offer a “joined up” marketing approach, enabling potential clients to know that you use multiple channels.

This approach has a number of benefits. By reaching out in this way, you maximize your chances of exposure. But you’re doing a lot more too. You’re also allowing customers to see that you take online marketing and business successfully.

There’s an enormous amount of evidence to show that most of us like to buy from trusted brands. We often worry about using retailers and companies if we don’t know much about them. That’s why many organizations spend an enormous amount of money on increasing brand recognition.

This is particularly important when it comes to online marketing too. Think about your approach to social media as offering the world a window on your brand, your ethos and the services that you have to offer.

If you can create an interesting, dynamic, informative approach then there’s no reason why social marketing can’t help to transform your business.

Author Profile

Keith Barrett is an experienced search engine optimization expert and has been working in this area for more than a decade. His agency, Search South, currently offer Hampshire SEO services, as well as a full range of SEO packages.


Monday, June 6, 2011

How Strong Copy Will Help Your Websites


Strong copy is an essential part any website. Even the most exquisitely designed websites fall flat if they are not supported by strong and effective copy, which is one of the first things to make an impact on visitors. Words that are eye-catching and hit the right spot, content that appeals and engages them, are what make a difference. If keywords are included, even Google obliges by picking up the site.

Website layouts will appear different depending on the device used. Thus the same layout will look different on an iPod, laptop, notebook, smart phone and desktop, and the display of words and phrase can also change. But if you have crafted the copy correctly the words will never loose their meaning the power they can have over the visitors to your site.

Tips for Strong Copy

  • A single topic per page- Sticking to a single topic on a page is far better than a page crammed with information that leaves the visitor confused. If one page is devoted to one service, topic or issue, the visitor is able to follow better and if it is keyword rich it will get picked by Google as well. 
  • Copy that includes calls to action- After all has been said, it is time to reap the benefits of providing all the information to the visitor. This can be encased in the form of calls to action, where you tell them what they should do next, giving that visitor a clear idea of how they can move to the next step, which could be signing for the newsletter, or ordering a product from the website. No matter what action you want your visitor to take, each page on your site should clearly highlight a specific it; If you don’t tell them what you want them to do they may not figure it out themselves. 
  • Client focus rather than the business- A critical mistake made by many websites is the endless banter about the company they represent, which generally ticks off people. The website must instead talk about how it can address customer wants and requirements, resolve their problems and help them. The advantages of doing this are twofold, firstly it gives you  an ideal opportunity to engage with your customers and it also portrays you as an expert in your industry which will help to reassure any protective clients and may even help to push them over the line.
  • Links to relevant pages always help visitors move directly to the relevant page on the website. This helps them save time and score at Google, whose rankings of content with links is generally higher.
  • Catchy headlines, short and crisp paragraphs- headline must be very catchy to evoke reader interest, and long text must be broken in short and crisp paragraphs. Each idea can be elaborated in a few lines.

Strong copy is important for website success and so all efforts must be made to ensure that the copy for the website is informative, interesting and keyword focused, to help customers and score in search engines.

 

This is a Guest post by Neil Jones, who Specializes in launching ecommerce sites, he is currently plying his trade as head of marketing for eMobileScan. With 18 websites based all around Europe they are on course to be one of Europe’s largest online retailers of Industrial handheld computers and label printers like the ES400 or the Motorola MC9090. Neil has been an online marketer for the past 6 years and in that time he has owned and run a range of sites all built around the ecommerce platform.

 


Friday, June 3, 2011

5 SEO Tips for Blogs

Everyone wants to be recognized for the hard work they put into writing for their blog each day. However, is you blog getting the recognition it deserves? Are you easily found on Google? Here are 5 quick tips that can greatly improve your SEO, and readership, without much effort.

  1. 1. Blog Titles: Make sure that the (title) portion of your blog page has the title of the article contained therein. Meaning, your main blog page will naturally have a generic title, but does your comment page? Make sure your comment page ALWAYS includes the title of the particular article. You already have the code for the title in your blog section template, just copy and paste between your title tags. This could be the difference between being on page 1 or page 40 in Google.


  2. 2. Email Field: Every blog should have an Icon to subscribe to RSS feeds. Although, most people won’t subscribe until they know you, you should allow them an easy way to simply add their email address and press subscribe. Super simple and sends your new posts straight to their inbox. There are lots of websites to help you will this. I use Feedburner.com because it is free, and will also ping your blog automatically to other media sites.


  3. 3. Plug It: After you press submit, you should spend the next 10 minutes plugging your new post. There are several free sites out there to help you achieve instant search engine results. Technorati, Digg, Twitter, Buzzit.com are just a few of the networks that will get you onto Google almost instantly. Plus with all the link traffic and building your SEO, this is one of the biggest, and easiest ways to get your blog to the top.


  4. 4. Tell a Story and Respond to Comments: Engage your readers. They will want to “check in” with you everyday and see how things are going. Make them hang on to every word you write as you interestingly tell them about how you were just on a flight with Patrick Dempsey. (Which you might have been!) And when they comment, respond! Blogging is about making friends and relationships. Instant readership when you become a relatable friend.


  5. 5. Analytics: Pay attention to your blog stats. Which posts were popular? Which posts didn’t work as well? When you focus on what your readers want to hear, incorporate those search terms into your posts and link them to past articles you have written.

These are simple tips, so there is no reason not to implement these tools and watch your blog increase SEO and readership. What is your favorite SEO tip for your blog? Leave it in the comments!

Caitlin is currently a writer for Amazing News, which is a website updated daily with heartwarming and cheerful news stories. Caitlin graduated from the University of Kansas with a journalism degree specializing in advertising and marketing.


Thursday, June 2, 2011

Show and hide javascript

If you want to hide or show HTML elements (div for example) on the fly here you will find few links with detailed step by step instructions and demonstrations how to do it with help of javascript.

    List of guides how to hide and show HTML elements with javascript:

  • How to show and hide HTML elements using Javascript
    In this tutorial you will find how to show/hide HTML elements using jscript with two examples. Each example have demonstration, sample code and short explanation how it works. First example use div tag to show and hide text when somebody click on link. In second example table is showed or hided when somebody click on radio button


  • Hide or show div element
    • In this guide is very simple demo and how to:
    • for hiding and showing div element,
    • div element containing other HTML elements which is hided
    • and
    • one javascript function for hiding various div elements


  • Hide table row with javascript
    How to hide or show entire HTML table on the fly and how to hide or show row in HTML table


  • Show or hide multiple divs
    how to make one jscript function which can be called from multiple places on web page and how to hide multiple divs with only one click link


  • javascript: Changing text
    In this guide you will find how to:
    * Changing text with javascript after clicking a link
    * Changing text with only one jscript function called from two links
    * One link changing text to pressed or unpressed
    * Hide or show text in div and changing link text to "Hide" or "Show"


Wednesday, June 1, 2011

Is Your SEO Agency Doing It’s Job?

The practice of getting your website to appear in the search engines at the right time generally falls under the category of SEM (search engine marketing) and this term can include everything from paid search (PPC), organic search (SEO) or social tools like Twitter and Face Book. Smaller businesses will usually outsource this service to an agency or someone they know who understands this ‘internet stuff’ but the reality is this can be a huge expense so you need to make sure your money is being well spent.

Is SEO Agency do a good job?

The first thing you need to look at is the report your agency is sending through, if they’re not sending any reports through it’s definitely time to take the business away from them. A reputable SEO agency will have no qualms in sending through reports each month documenting what they’re doing with your hard earned cash, the results these efforts are generating and where they’re planning on taking the campaign. A common excuse you’ll hear from shady SEO agencies is that they don’t do reports because they don’t like to give away their trade secrets. In all fairness this is rubbish, any reputable SEO worth their salt will have nothing to hide and will gladly explain how they’re building links, what they’re planning on changing on the site and where they’re finding you new traffic. These reports can appear long and tedious but you still need to go through them, if you don’t understand anything that’s being reported its imperative you ask your agency to explain it. If you’re really stuck it might prove prudent to have a face to face meeting so they can explain everything to you. At the end of the day, you’re spending money with them so if this is too much to ask you need to be shopping for another agency.

Once you understand the reports you need to make sure the data they’re sending you is actually beneficial. There’s no point them simply sending you snap shots of your Google Analytics account or any other reporting tool. After all you can just log into this yourself and, to be honest, because so much data is available through tools like Analytics it’s not hard to find something that at least looks impressive. They need to explain what they’re showing you and why it backs up what they’re doing. If you’re paying someone to do your SEO then there’s no point them sending you data about your over all traffic levels, you want to know how your organic traffic levels are looking, you want to know what key words people are typing in to get to your site, is there a healthy mix of branded and non branded terms? Are the key terms they’re so happy they’ve got to the top position really sending you that traffic through?

Most importantly you need to make sure that traffic is doing something once it reaches your site. Whilst technically conversion doesn’t fall into the remit of straight SEO, there’s no point letting them spend all that time if it’s not going to ultimately result in revenue for you. This is where you need to work with your agency and make sure you’re communicating. If the traffic they’re sending through isn’t spending money with you, or contacting you or downloading your PDF or signing up or what ever your idea of a conversion is you need to make sure you’re targeting the right traffic. That the traffic is landing on the right page and the site in general hasn’t been redesigned for the search engines to the point where it makes no sense to the end user.

Jessica does SEO for asset tracking specialists Real Asset Management International