Showing posts with label web-traffic. Show all posts
Showing posts with label web-traffic. Show all posts

Tuesday, March 5, 2013

Group pages for reporting in GA

Ok, using Google Anlytics make a easy to find how many pageviews get your web site or specific web page.

But what if you want to know how many visitors get specific group of pages. For example you want to track only pages written in 2013 or just pages written by specific author or only pages about specific topic...

This article is a guide how to make report for specific group of individually picked pages from your web site.


To better explain how to make reports of specific pages in GA we will explain:

  • How to report only on specifically picked pages

  • How to report pages written in 2012 instantly

  • How to make customized report for year 2012


Track visits from all pages about some topic in GA

Maybe you want to know how many visits coming from some specific topic. For example how many visits drive topics about javacript.

If it is the case you can easily get report in Google Analytics with the number of visits for all pages on your site which include keyword javascript in title. Just follow instructions.

  • In Google Analytics click on Content --> Overview --> Site Content --> All Pages


  • Find and click link "advanced" next to the search bar


  • new container will appear, in third button choose Containing and in empty textbox type desired term. For purpose of this example it is "javascript".


  • click on "Apply" and you will get report for all pages on your site or blog which have term "javascript" in title

Track specifically picked pages on your site instantly in GA

Let's say I want to make a report for group of only two pages on my blog and those two pages are: http://interestingwebs.blogspot.com//2009/01/jscript-in-blogger-post.html and http://interestingwebs.blogspot.com//2009/06/javascript-in-external-file.html.

  • In Google Aalytics click on Content --> Overview --> Site Content --> All Pages


  • Find and click advanced near search bar


  • new container will appear, in third button choose Matching RegExp and in empty textbox type second part of URL of page you want to track. We want to track two pages so we can use or operator : |.

    In our example it would be: "2009/01/jscript-in-blogger-post.html|2009/06/javascript-in-external-file.html".


  • click on "Apply" and you will get report for only two specific pages

Get visits report for all pages written in selected year with Google Analytics

It can be useful to find how many visit drive all pages on your site written in one year. For example I want to know how many visits get my pages written in 2012 for last month.

This can be done with Google Analytics but only if the year in URL of your individual pages. I use blogspot blog and year can be read from URL.

For example:

http://interestingwebs.blogspot.com/2013/02/how-to-make-clickable-picture-in-html.html

From this URL we can conclude article is written in year 2013 and in second (2) month (February).

So, if permalinks on your site are structured in similar way you can use this method to make reports based on year when article is published.

  • In Google Aalytics click on Content --> Overview --> Site Content --> All Pages


  • Find and click advanced near search bar


  • new container will appear, in third button choose Containing and in empty textbox type year in this case 2012.

  • click on "Apply" and you will get report only for two specific pages

Make custom report for posts written in selected year whch can be reused

Now you know how to group pages by specific criteria and make a reports for them. But it have no sense to every time you need such a report you must to create it from scratch. To avoid this you can make custom report which can be used later.

So here is example which will help you to learn some basic steps for creating custom reports. This example learn you how to create and use custom report which will report number of Pageviews for all pages written in 2012 year.

  • Find and click "Customization" in Google Analytics

  • click "New Custom Report"

  • in "General information" enter title, for example "2012 pages"

  • in Report content choose Name, Metric Groups and Dimension Drilldowns. For this example for Name type "2012 pages", for Metric Group choose Pageviews, for Dimension Drilldowns choose Pages.

  • in Filter tab set first button to "Include", second button to "Page"
  • , third button to "Regex" and fourth Textbox to 2012


  • Save custom report and now you can see your Custom Report by clicking Custom Report --> 2012 pages

Wednesday, July 22, 2009

Increase blogger traffic - change title

Title is very important for web traffic. Good title attract more visitors and it is significant part of SEO. To gain more traffic your title should have attractive keywords, should not be too long and important words should come first (keyword prominence).


In this article you will find free guide how to increase blog traffic with title change of each page of your blogger explained step by step. With title change explained in this article my blog have visit growth more than 40%. Let's talk about how blogspot post titles are generated. In blogger post blog title come first followed by post title.


Example 1:

[Blog title]: [Post title]


Useful and interesting web sites: Add javascript in blogspot (blogger) post

Blog title - Useful and interesting web sites

Post title - Add javascript in blogspot (blogger) post


In SEO (Search Engine Optimization) world, title like this is not effective.
Why?
Because keyword prominence rule say : the closer a word is to the front of the analyzed text area, the more relevant or important it is.
In our example keywords in blog title (which are not linked with post) decrease relevancy of keywords of post title.

We will have better SEO effect with title in which post title come first.

Example 2:

[Post title]: [Blog title]

Add javascript in blogspot (blogger) post: Useful and interesting web sites

Blogspot title

In second case search terms connected to post title like "add", "javascript", "blogspot" will have better chance to be in top google results then in first case.

How to change title for each post in blogger


This guide ensures keywords in your post titles are discovered more easily. To do this you will have to change template. Follow this blogspot tutorial to change your title in [POST TITLE: BLOG TITLE] format and achieve better google search result page ranking for your posts:

  • go to Layout --> Edit HTML

    Layout - Edit HTML


  • in Edit Template box find this code:
    <title><data:blog.pageTitle/></title>


  • and replace with this code

    <b:if cond='data:blog.pageType == &quot;item&quot;'>
    <title><data:blog.pageName/> :
    <data:blog.title/></title>
    <b:else/>
    <title><data:blog.pageTitle/></title>
    </b:if>


  • it is good idea to make backup of blogspot template before you click Save Template, new code tell that if visitor load certain post page title should be in [POST TITLE]: [BLOG TITLE] format, else title should be in [BLOG TITLE] format

Change title effect on my blog visits


Visits to my blog after change title is done was increased by more than 40% !!! Here is picture that illustrate increase of my blog traffic.


Comparison of blogspot visits before and after chnage title

Green line display visits before change title is done and blue line is after change title is done.

It is important to say that after you make this change you should wait some time (usually few day or in worse scenario few weeks) while google index your blog pages.

To check if google re-index your pages :
  • go to Google page

  • type site:[BLOG-NAME] (site:interestingwebs.blogspot.com)

  • click search

  • now you can see if your posts are in Post-title format



On the end, my experience with this method is really good, so if your blog traffic significantly grow after you use tips from this article I would ask you to put a link or two to my blog and follow my blog.

If you are interested in my real blogging experience visit: Increase blog adsense revenue real case scenario.


Thursday, May 28, 2009

How to analyze and improve bounce rate with Google Analytics

In this article you can find what is bounce rate, how to measure bounce rate, how to analyze different aspects of bounce rate with Google Analytics and tips to improve bounce rate.

Bounce rate can be connected with the number of people who entered the site on a page and left right away. They visit only one page on the site and go away from site. We can say that those visitors are bounced.

A visitor can bounce by:
  • Clicking on a link to a page on a different web site

  • Typing other URL

  • Closing an open window or tab

  • Clicking the "Back" button to leave the site

  • Session timeout

Bounce rate, according to Google Analytics, is the percentage of single-page visits. If we have bounce rate of 80% it means that 8 of 10 visitor come on the page of site A and then leave the site without single visit of any other page on site A.

So we can conclude lower bounce rate is better
  • bounce rate of 50% is better than bounce rate of 70%

  • bounce rate of 30% is even better than 50%...


Main advantage of bounce rate is that it is simple to understand. It tells you if visitors leave your site right away or if they actually navigate it and read it carefully. Everyone would agree that this is very important information.

Measuring bounce rate

We can measure bounce rate with a help of Google Analytics. Google Analytics is free to sign up and offer many indicators to follow your site. In my opinion it is most powerful web tool for tracking website statistics.

To view the bounce rates for your website in Google Analytics, go to the Bounce Rate report under Visitors > Visitor Trending > Bounce Rate.

Bounce rate in google analytics

Tracking bounce rate with Google Analytics tool can be very helpful. You can make some change on your site, track bounce rate in time interval and follow what is happening with bounce rate. Is it stay, grow or become lower?

Tracking bounce rate of individual pages

Very important is to know that with Google Analytics you are not restricted on tracking bounce rate only for your whole site. You can track bounce rate of every individual page on your site.

To track bounce rate of individual pages with Google Analytics you need:
  • Click Content > Top Content

  • Click on Page you want to track


  • Track bounce rate for individual pages with Google Analytics


  • Content detail page for chosen page will be opened, choose bounce rate and you can see bounce rate graph for given page


  • Content detail for individual page with Google Analytics


Bounce rate by traffic sources and keywords

Visitors coming from different sources can behave differently. For example visitors coming from search engines try to find some answers and their behavior is much different from visitors coming from similar web site who can be more interested to your niche.
You can track bounce rate by different traffic sources with help of Google Analytics. Go to Traffic Sources > All traffic sources and you can discover bounce rate for traffic sources to your site.

Bounce rate by traffic source in Google Analytics


There is also option to analyze bounce rate by keywords. For example you can find keywords with high bounce rate and put some new content using this keywords.
Let's say you have keywords "upload javascript to blogger" with 100% of bounce rate. First you must find landing page (landing page is page a web user reaches after clicking on the link in the Search Engines results page) for these keywords. After that you can add content connected to keywords or add new page to site with content about keywords and on landing page add links to this new page.
To see bounce rate by keywords go to Traffic Sources > Keywords.


Time and bounce rate in Google Analytics

Time has no effect on the Google Analytics calculation of bounce rate. A visit that lasts for 30 minutes with only one pageview is considered as a bounce. However, a visit that lasts for only 5 seconds with 2 pageviews is not considered as a bounce.

Google analytics session is able to tolerate 29 minutes of inactivity. A session will start upon landing on a site. If the user chooses to leave the site and navigate to another website, the session will still continue for a maximum of 29 minutes. As long as the user returns to the initial site and makes a click, it will not be considered as a bounce.

Tips to improve bounce rate

  • You can start with your most visited pages. Optimize most visited pages with high bounce rate and follow bounce rate for those pages with Google Analytics.

  • Link between your own articles as reference - if you have excellent article on Page A and have no links on other pages of your site visitor will read article and be bounced

  • Try to find right keywords for your page - many visitors come from search engines, if they don't find expected content they leave

  • Some people claim that web design is most important factor

  • For blogs good advice may be to add sidebar with Top 10 articles or something similar

  • By studying our site statistics we can find out which pages and keywords are most efficient, and by doing so, find a pattern for a better optimization.

  • Write interesting and useful articles

  • Check speed of your site - if it is too slow, visitors will go away

  • Check how your site working on other browsers - if site don't work well on Chrome you will loose all surfers how using Chrome

  • If you’re out-linking excessively, try to reduce the number of outgoing links

My related articles:
Simple explain of google pagerank

Friday, May 15, 2009

SEO glossary

There you can find SEO terms explained. I will regularly update this glossary. You can suggest your words in comment section.




B



Backlinks - are incoming links to a web page. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.



H


Hyperlinks - clickable link in text or an image on a web page that takes you to another location within the same document, web page, web site or to a completely different location.



L



Link Popularity - refers to the total number of inbound links to a particular web site by different search engines such as Google, MSN, Yahoo etc.



N



Nofollow - is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring.



O



Outbound links - these are links that direct the Internet user to another website links, to another pages



P



PageRank - see PR

PR - PageRank, a Google patented method for measuring page importance or relevance; ranges from 0 to 10, 10 being the best. PageRank is a “vote”, by all the other pages on the Web, about how important a page is. A link to a page counts as a vote of support. The more votes that are cast for a page, the more important the page must be. PageRank of the page that is casting the vote is very important. Higher PageRank of voter page means better PageRank for voted page. For more details see Introduction to Google PageRank.



S



Spamdexing - (also known as search spam or search engine spam) involves a number of methods, such as repeating unrelated phrases, to manipulate the relevancy or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system

Spoofing - impersonating another person or computer, usually by providing a false email name, URL or IP address.



Monday, May 4, 2009

Simple explain of Google PageRank

PageRank is one of the methods Google uses to determine a page’s relevance or importance. "PageRank" or "PR" is a term to indicate the popularity of a page. The popularity of a webpage, according to Google, is determined by the number of links from other pages on the World Wide Web that point to this page.

In this article you can learn :
  • What is PageRank

  • How to check Google PageRank

  • PageRank value

  • How PageRank is calculated (briefly)

  • PageRank facts

  • PageRank algorithm


What is PageRank

PageRank is a “vote”, by all the other pages on the Web, about how important a page is. A link to a page counts as a vote of support. The more votes that are cast for a page, the more important the page must be. PageRank of the page that is casting the vote is very important. Higher PageRank of voter page means better PageRank for voted page.

PageRank does not directly influence a web page's ranking in the search engine results. Google PageRank doesn’t determine which webpages are included in the search results when a search term is entered into Google; that is determined by the relevance of titles, keywords and phrases contained within those pages. But in case two web pages have the same relevance to a search term, Google page rank will determine which page is displayed first in the search results. So Pagerank can be very important for SEO.


How to check Google PageRank

You can check PageRank of web page with Page Rank Checker. In order to check pagerank of web page enter web address and click "Check PR" button.



Another option is to install google toolbar in your web browser. I prefer SearchStatus for Firefox.

PageRank value

PageRank value goes from 0 – 10. Higher pagerank value is better. 0 is bad pagerank value, 10 is best pagerank value.
Page www.google.com is one of most popular pages and has Pagerank 10.
My blog interestigwebs.blogspot.com unfortunately is not so popular and have PageRank (PR) 2.
Each Page Rank level (1 - 10) is progressively harder to reach. PageRank is believed to be calculated on a logarithmic scale.
On the picture you can see approximately number of web sites with different PageRank value (most are in PR 1 and least are in PR 10):

Google PageRank level pyramid

Caution, difference between number of sites for each PageRank value is probably bigger. Picture is only for demonstration purpose.

It is possible to make this classification:
  1. Pagerank 0 - 3 new webpages or those with very few back links

  2. Pagerank 4 - 5 popular pages with a lot of back links from similar sites

  3. Pagerank 6 exceptionally popular sites with hundreds of links from authority sites

  4. Pagerank 7 - 10 usually media brands, big corporations, or government sites



How PageRank is calculated

The PageRank of a particular page is roughly based upon the quantity of backlinks (backlink is a link pointing to a page) as well as the PageRank of the pages providing the links. It is known that other factors, e.g. relevance of search words on the page and actual visits to the page reported by the Google toolbar also influence the PageRank. In order to prevent manipulation, spoofing and Spamdexing, Google provides no specific details about how other factors influence PageRank.


Three most important rules for PageRank:
  • PageRank is based on incoming links, but not just on the number of them - relevance and quality are important

  • Example: for page A is better to have 100 incoming links (backlinks) then 10.

  • PageRank of page on which is incoming link is important

    Example: for page A is better to have incoming link from page B with PageRank 5 then from page C with PageRank 2.

    PageRank of backling page is important


  • PageRank of page on which is incoming link (backlink) is divided by the number of outbound links on that page, more outbound links on page with incoming link means lower PageRank contribution to linked page

    Outbound links - links to other pages
    Example: for page A is better to have incoming link from page B which links only on page A then from same page B which links on multiple pages.

    More outbound links lower PagerRank of linked page



PageRank Facts:

  • Bad incoming links don’t have impact on Page Rank


  • Content is not taken into account when PageRank is calculated


  • PageRank does not rank web sites as a whole, but is determined for each page individually


  • Each Page Rank level (1 - 10) is progressively harder to reach. PageRank is believed to be calculated on a logarithmic scale.


  • Google calculates pages PRs permanently, but we see the update once every few months


  • Links with nofollow-attribute don’t contribute to Google PageRank - if page A have nofollow link to page B, pagerank of page B will not be increased


  • Efficient internal onsite linking has an impact on PageRank


  • Multiple votes to one link from the same page cost as much as a single vote


  • No one knows for sure how PageRank is currently calculated by Google


  • Page Rank can decrease. You can lose some important links that are no longer linking to your site. PR loss can also occur if some of your linking partners also experience a drop in their own PR, possibly setting off a chain reaction of lower PageRank all through the immediate linking network.


  • Site can be banned if it links to banned sites. Don’t link to banned sites, Google will penalize you for bad links so always check the PageRank of the sites you’re linking to from your site.


  • Some people said that bounce rate influence on PageRank in new Google PageRank algorithm, author of this article is doubtful for this



PageRank Algorithm

The formula is:

PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))

  • PR(A) is the PageRank of page A

  • PR(Ti) is the PageRank of pages Ti which link to page A

  • C(Ti) is the number of outbound links on page Ti

  • d is a damping factor which can be set between 0 and 1


PageRank of page A is defined by the PageRanks of those pages which link to page A.
PageRank contribution of page T to page A is always weighted by the number of outbound links C(T) on page T. This means that the more outbound links a page T has, the less will page A benefit from a link to it on page T.
Finally, the sum of the weighted PageRanks of all pages Ti is multiplied with a damping factor d which can be set between 0 and 1.

For more details about PageRank algorithm check:


Impact of transition from PR 1 to PR 2 on my blog

PageRank of my blog increased to PageRank 2 from PageRank 1 in beginning of April. It has impact on visits. In March there was 1010 unique visitors while in April there was 1889 unique visitors.

Visitors impact of growth PR 1 to PR 2 on my blog


Terms:

Backlinks - are incoming links to a web page. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.

Hyperlinks - clickable link in text or an image on a web page that takes you to another location within the same document, web page, web site or to a completely different location.

Link Popularity - refers to the total number of inbound links to a particular web site by different search engines such as Google, MSN, Yahoo etc.

Nofollow - is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring.

Outbound links - these are links that direct the Internet user to another websitelinks, to another pages

PR - PageRank, a Google patented method for measuring page importance or relevance; ranges from 0 to 10, 10 being the best.

Spamdexing - (also known as search spam or search engine spam) involves a number of methods, such as repeating unrelated phrases, to manipulate the relevancy or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system

Spoofing - impersonating another person or computer, usually by providing a false email name, URL or IP address.



Further information and resources:

The Google Pagerank Algorithm and How It Works
PageRank Wikipedia
Pagerank-building


Related articles:


Bguide: Alexa traffic rank

Friday, December 26, 2008

Advices to increase blog traffic and make money from blogger who earn more than 1000$ per day

Steve Pavlina said that his blog bring in over 1000$ per day (updated 10/29/06). On 12/2005 his blog has traffic of 600000 visitors.
The graph showing his traffic growth from Feb 2005 to Jan 2006.



For more information about Traffic and Adsense revenue growth of Pavlina blog click here.

My friend e-mail me three links of Pavlina blog. I found these link interesting and useful so I decided to share this links with short description. I believe that advices from man who achieved to have so large traffic can be very helpful.

How to Build a High-Traffic Web Site (or Blog)


  1. Create valuable content

  2. If the content is valuable then new links to your blog will appear every day.

  3. Create original content

  4. Create timeless content

  5. Write for human beings first, computers second

  6. Know why you want a high-traffic site

  7. Let your audience see the real you

  8. Write what is true for you, and learn to live with the consequences

  9. Treat your visitors like real human beings

  10. Keep money in its proper place

  11. If you forget the first nine suggestions, just focus on genuinely helping people, and the rest will take care of itself


How to Make Money From Your Blog

  • Can you make a decent income online?

  • The answer is yes.

  • Can most people do it?

  • No, they can’t. Pavlina agree with those who say that 99% of people who try to generate serious income from their blogs will fail.

  • What is web savy

  • Web savy must have decent functional understanding of a variety of web technologies. To make money from blogging it’s important to be something of a jack of all trades. Web savy is not concerned with the risk of loss — he is more concerned with the risk of missed gains.

  • Thriving on change

  • The blogosphere changes rapidly, and change creates opportunity. It takes some brains to decipher these opportunities and to take advantage of them before they disappear.

  • Traffic

  • Income is a function of traffic. So traffic is important. If you double your traffic, you’ll probably double your income. Web savy is able to build a high-traffic web site and he is able to leverage that traffic to build even more traffic.

    If your traffic isn’t growing month after month, does it mean you’re doing something wrong? Most likely you aren’t doing enough things right. Again, making mistakes is not the issue. Missing opportunities is.

  • Will putting ads on your site hurt your traffic?

  • The answer is no.

  • Multiple streams of income


  • Blogging software and hardware

  • Pavlina recommended WordPress

  • Comments or no comments

  • Pavlina recommends no comment. It is time consuming to reply on comments if blog is visited. Commnets has no significant influence on traffic.

  • Testing and optimization

  • You can easily double or triple your Adsense revenue by converting a poor layout into a better one.

  • Pick your niche, but make sure it isn’t too small

  • Pick a niche for your blog where you have some significant expertise, but make sure it’s a big enough niche that you can build significant traffic. Pick a niche that you’re passionate about.


How to Create Real Value

This article writes about :

  • weak value

  • strong value

  • how to create strong value

  • learning experience

  • beginners always do mistakes

  • create more than nothing and learn on mistakes