Follow this blog

Wednesday, March 30, 2011

Increase blog adsense revenue real case scenario

Here you will find my attempts to increase CTR (click through rate) of AdSense ad units on my blogger blog. So we can say this article is CTR AdSense case study on this blog. CTR is the ratio of the number of times the add appear in your website and the number of times peoples clicks it, for example if your AdSense ad unit was delivered 1000 times and 1 person clicked on it (clicks recorded), then the resulting CTR would be 0.1%. The higher CTR the better result, so I use CTR as a measure of successfully rate.
I tried different AdSense ad unit combination and position and decided to share my exprience. Now my CTR is almost 3 time greater then before I tried to optimize AdSense CTR.

My first AdSense combination

AdSense units - in first AdSense combination one Banner (468 x 60) (text & image/rich media ads) AdSense ad unit was placed on top of blog, below blog title and menu and above post title. Second AdSense unit was Leaderboard (728 x 90) (text & image/rich media ads) in the footer of the blog.

My first AdSense combination

Duration of this AdSense combination: 12 months
Click through ratio - CTR: 0.10%

Second AdSense combination

In this combination Leaderboard (728 x 90) (text & image/rich media ads) was replaced with Medium Rectangle (300 x 250) (text & image/rich media ads) ad unit. Medium Rectangle (300 x 250) is one of recommended AdSense ad formats. Another Medium Rectangle (300 x 250) (text & image/rich media ads) ad unit was added after blogger post (below comments). Leaderboard (728 x 90) (text & image/rich media ads) is in the footer of the blog as in my first AdSense combination.

My second AdSense blogger combination

Duration of this AdSense combination: 8 months
Click through ratio - CTR: 0.28%
RPM : €0.73

Above the fold AdSene units vs. AdSense units in footer
When we compare Medium Rectangle (300 x 250) AdSense ad unit on top of blog (under blog title and above blog post) and another AdSense Medium Rectangle (300 x 250) unit below post with Leaderboard (728 x 90) in the footer we get this result:
  • Medium Rectangle AdSense units get 92,31% of all clicks

  • Leaderboard (728 x 90) in the footer get 7,69% of all clicks
Custom channel Page CTR   Page RPM (EUR)
Medium Rectangle - top   0.26% 0.68
LeaderBoard - bottom 0.02% 0.05

Third AdSense combination

In this AdSense combination Leaderboard (728 x 90) (text & image/rich media ads) is placed on the top below blog title. Medium Rectangle (300 x 250) unit stays like in second AdSense comibnation.

Duration of this AdSense combination: 3 months
Click through ratio - CTR: 0.26%
RPM : €0.68

Custom channel Page CTR   Page RPM (EUR)
Medium Rectangle - top   0.17% 0.42
LeaderBoard - top 0.09% 0.26

Thursday, March 24, 2011

Yahoo search direct - new feature

Yahoo! Search Direct is a new feature introduced on March 23 2011. Search Direct contributes to users finding answers and navigating the web using fewer keystrokes. Yahoo! Search Direct delivers answers and direct access to websites before you complete a query or click the search button. Here you can try how Yahoo search direct works:

How Yahoo! search direct really works?

When user type a search query in the search box, Search Direct displays a dynamic tray below the search box using the following layout:

Yahoo Direct Search Curiosity

  • The left-side part displays phrases that were used as search queries across the Yahoo! network. These queries combined with search term popularity and other relevancy factors are used to select these suggestions.

  • The right-side displays answers and rich content from Yahoo! properties or other websites and resources. When mouse over any of the terms with your pointer, on the left-side, displays new content on the right-side. You may see answers, enhanced links, or rich content, including icons, images, and related information on the right side.

Yahoo! search direct very closely mimics Yahoo's own Search Assist, launched in November. Yahoo Search Direct predictive-search technology comes several months after Google Instant.

Few words about Google Instant

Google Instant is a relatively new search enhancement that shows results as user type search query. With Google Instant user can adapt his search on the fly until the results match exactly what he want. Google instant is available to Google users.

Benefits of Google Instant

  • Faster Searches: By predicting user search and showing results before he finish typing, Google Instant can save 2-5 seconds per search

  • Smarter Predictions: Even when user don’t know exactly what he looking for, predictions help guide his search. The top prediction is shown in grey text directly in the search box, so he can stop typing as soon as you see what you need.

  • Instant Results: Start typing and results appear right before user eyes. Until now, user had to type a full search term, click return, and hope for the right results. Now results appear instantly as use type, helping him to see where he is headed

Yahoo! search direct vs. Google Instant

I am using Google as a primary search engine and find Google Instant very helpful. Yahoo! search direct is a nice new feature but in my opinion Google instant is better designed and more easy to use. At this moment I try with a search term: "direct search". First term offered by yahoo is: "yahoo direct search" with a suggestion for top sites: "How do I turn off Yahoo direct Search?". It is not a very good sign for this new technology :)

Friday, March 18, 2011

Blogger and AdSense

Blogger provides a simple way to make money with AdSense. Blogspot requests access to your AdSense account in order to allow creating and placing ad code on blogger page through layouts and template tools. If you don't have an AdSense account, you can sign up for it right from Blogger. Enter a valid email address, choose a password, fill in some contact information and then Blogger will register your account for you right away. If you do have an account already, just use the "sign in" link instead.

Where to put AdSense ad units on blogger for best results?

For this question check the heat map. One of the most commented positions is AdSense unit just below post title. Find more about this position on the end of this article.

If you want to learn from my own experience how to increase AdSense Click Through Rate follow the link.

    There are two ways to put Google AdSense ad inside your blogspot blog:

  • 1. create AdSense ads directly through blogger
  • 2. create AdSense ads through Google AdSense site and place ad code inside HTML/jscript gadget

First method is simpler to implement but in my opinion second method is better because when you create AdSense ad code through Google AdSense interface you have more powerful methods to track performance of every specific AdSense ad and find way to optimize it.

Create AdSense ads directly through blogger

    There are three various methods to create AdSense ad units in blogger:

  • using Monetize tab, Customize/Add Ads

  • using AdSense gadget

  • using configure blog posts screen

Using Monetize tab, Customize/Add Ads
    The most simplest method to add AdSense ads to blogger is to:

  • go to Monetize tab in your blogger interface

  • under AdSense overview tab click Customize/Add Ads link

    Google AdSense overview on blogger

  • now, you just need to pick one of four option that best suit your needs. Options are: display ads in sidebar and posts, display ads in sidebar or Display ads below posts

    Configure Google AdSense for Blogger

  • after last step you have installed Google AdSense ads on your blogger blog

Using AdSense gadget
    Another option is to place AdSense ads through blogger AdSense gadgets:

  • Go to Design tab, click Page elements and pick Add a gadget box where you want to add AdSense ad in Edit Layout window

    Edit layout to add AdSense ad in your blog

  • In Add a gadget window select AdSense gadget

  • In Configure AdSense window pick AdSense format and color and click on Save

    Configure AdSense on blogger

  • after you finished listed actions you have new AdSense ad unit on your blogger blog
Using configure blog posts screen

For those who want to show ads between posts answer is to go to Template --> Page Elements tab. Then, in the Blog Post section, click on "Edit".

Edit blog post for adding AdSense ad unit appear after a post title

In configure blog posts screen there is a Show Ads Between Posts check box, you can check this check box and choose format and color of AdSense ad unit.

Configure blog posts to show AdSense ads between posts

Create AdSense ads through Google AdSense site and use AdSense generated ad code on blogger

You can generate AdSense ad unit on AdSense site and paste generated code on your blogspot blog.

After you copy AdSense code you can easy paste AdSense ad unit code in HTML Javascript gadget where you want Adsense unit to appear.

But Gadgets in Blogger Design mode in some cases will not achieve all your requirements. What if you want AdSense ad unit to appear after a post title?.

To make Adsense appear after post title on individual Post follow this link. In linked article is described how to add AdSense unit code by changing blogger template.

Wednesday, March 16, 2011

Create AdSense ads with AdSense interface

In this short article you can learn how to create AdSense ads through AdSense web page.

    Follow next steps:

  • First click My ads tab and click New ad unit button

    AdSense new ad unit button

    • On Create new ad unit screen pick a:

    • name for AdSense unit

    • size (300 x 250 Medium Rectangle, 336 x 280 Large Rectangle) ...

    • ad type (text or image/rich media ads)

    • ad style

    • custom channels (custom channels allow you to track the performance of specific groups of ad units.)

    • backup ads - the ads that you'd prefer to show when Google has no targeted ads available.

      AdSense create new ad unit

  • click Save and get code button, get code and paste on your web site