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Wednesday, March 30, 2011

Increase blog adsense revenue real case scenario

Here you will find my attempts to increase CTR (click through rate) of AdSense ad units on my blogger blog. So we can say this article is CTR AdSense case study on this blog. CTR is the ratio of the number of times the add appear in your website and the number of times peoples clicks it, for example if your AdSense ad unit was delivered 1000 times and 1 person clicked on it (clicks recorded), then the resulting CTR would be 0.1%. The higher CTR the better result, so I use CTR as a measure of successfully rate.
I tried different AdSense ad unit combination and position and decided to share my exprience. Now my CTR is almost 3 time greater then before I tried to optimize AdSense CTR.

My first AdSense combination

AdSense units - in first AdSense combination one Banner (468 x 60) (text & image/rich media ads) AdSense ad unit was placed on top of blog, below blog title and menu and above post title. Second AdSense unit was Leaderboard (728 x 90) (text & image/rich media ads) in the footer of the blog.


My first AdSense combination


















Duration of this AdSense combination: 12 months
Click through ratio - CTR: 0.10%

Second AdSense combination

In this combination Leaderboard (728 x 90) (text & image/rich media ads) was replaced with Medium Rectangle (300 x 250) (text & image/rich media ads) ad unit. Medium Rectangle (300 x 250) is one of recommended AdSense ad formats. Another Medium Rectangle (300 x 250) (text & image/rich media ads) ad unit was added after blogger post (below comments). Leaderboard (728 x 90) (text & image/rich media ads) is in the footer of the blog as in my first AdSense combination.

My second AdSense blogger combination






















Duration of this AdSense combination: 8 months
Click through ratio - CTR: 0.28%
RPM : €0.73

Above the fold AdSene units vs. AdSense units in footer
When we compare Medium Rectangle (300 x 250) AdSense ad unit on top of blog (under blog title and above blog post) and another AdSense Medium Rectangle (300 x 250) unit below post with Leaderboard (728 x 90) in the footer we get this result:
  • Medium Rectangle AdSense units get 92,31% of all clicks

  • Leaderboard (728 x 90) in the footer get 7,69% of all clicks
Custom channel Page CTR   Page RPM (EUR)
Medium Rectangle - top   0.26% 0.68
LeaderBoard - bottom 0.02% 0.05

Third AdSense combination

In this AdSense combination Leaderboard (728 x 90) (text & image/rich media ads) is placed on the top below blog title. Medium Rectangle (300 x 250) unit stays like in second AdSense comibnation.























Duration of this AdSense combination: 3 months
Click through ratio - CTR: 0.26%
RPM : €0.68


Custom channel Page CTR   Page RPM (EUR)
Medium Rectangle - top   0.17% 0.42
LeaderBoard - top 0.09% 0.26

1 comment:

booster adsense said...

Three things affect adsense earnings:
1. Blog / Website do not speak recommended by adsense TOS.
2. The theme of the content presented on the blog we have a lower estimate of the CPC. CPC is cost per click is issued every day by the employers who advertise, this could be based on keywords or phrases. If your blog contains the keyword CPC low, until the monkey was your adsense income will not increase significantly unless there are thousand of people who click on ads every day.
3. Traffic or visits to your blog or website low. Ratio of ad clicks on the blog can be 1: 50 or 1: 100 or 1: 250 means that every fifty or one hundred or two hundred and fifty people who see our blog one person clicks on the ad. Imagine if your blog or website visitors per day less than 50 people. Opportunity theory applies here.
Must be smart to choose the content of an article that has a high CPC, or trying to increase adsense income method to make money with money. Of a concern for some master blogger initiated Adsense123.info, a new solution to help other bloggers who want to increase income and taste the sweetness quickly without breaking adsense policy.