Web page optimization techniques

Web page optimization is a very important thing if you want to have visited web page. How to do it? There are different techniques but in this article we will concentrate on on-page SEO optimization.

To make successful web page optimization you need to:


• find best keywords with keyword research and pick one or two keyword phrases per page


• make a quality keyword placement

On site page optimization

Title tags

The most important HTML tag for Search Engine Optimization. It is very advisable to put your keywords inside title tags. Google search engine crawlers use these title tags as the main source for determining the page topic.

Text inside title tags will be showed in Google search engine result page too. On image below you can see how Google show title in result page for title: "Adding categories to blogspot (blogger) : Useful and interesting web sites". Words from search query are bolded.

Sample for title tag:
<title>Adding categories to blogspot (blogger) : Useful and interesting web sites</title>

Keyword on the beginning of the title have more weight than keywords on the end of the title. Blogspot users can find very good advice in article: Optimize blog - change title.

URL keyword optimization

Keywords in URL have important impact on your Google SERP (Search Engine Result Page) position. To prove this statement let's try type search term "Web page optimization" in Google. First five URL's in Google SERP are:

• www.websiteoptimization.com/services/analyze/
• www.websiteoptimization.com/
• www.google.com/websiteoptimizer
• en.wikipedia.org/wiki/Search_engine_optimization
• www.webpagetest.org/

Tips for good optimized URL:

• URL shouldn't be too long


• Keywords on the beginning of URL have stronger effect than keywords on the end of URL (for example www.websiteoptimization.com/ is better than www.web-source.net/webpage_optimizing.htm). For


• use hyphens as keyword separators in URLs. Blogger (Google's blog engine) use hyphens as separator for URL of particular posts.

Keyword position on web page

Keyword position also known as keyword prominence say :

The closer a word is to the front of the text area, the more relevant or important it is.

So put important keywords on the beginning of the page. Good practice is to use paragraphs in your web page. Use <p> and </p> tags to enclose text in paragraphs and put important keyword at start of paragraphs.

Keyword prominence rule is also valid for titles, URL's, headlines...

Keyword density

Keyword density is ratio between number of time keywords appear in page and total number of words on web page. Recommended keyword density is 2% to 8% by some authors, but it vary depending of source. Be careful too high density can trigger a spam penalty from Google. To find a keyword density for specific page check Page Analyzer.

Keyword proximity

Keyword proximity refers to how close the keywords that make up keyphrase are to each other.
To better explain there is an example:

• A. Web page optimization techniques
• B. Optimize your web page with best practice techniques

The A keyword phrase will make better Google result ranking for search query like "page optimization" as the relevant words appear next to one another and in the correct order. On the other side keyword phrase B will get better result for "Optimize web page".

Advice is to keep keywords together as a unit. When this is not possible, try to keep keywords not too far away from each other.

Optimization and body elements

Heading tag (<h1></h1>)- typically opinion is to be twice as important in weighting terms as regular body text (source Get to the Top on Google). However recent data from SEOMOZ study has shown that it has a very low correlation with rankings.

Image alt Attribute - it have significant impact on keyword web page optimization. So use keywords in alt attribute to describe images on your web page.

Bold and italic tags - it is good practice to use bold and italic tags on your keywords. By SEOMoz bold tag have a minor amount of SEO weight while italic tag have slightly more SEO weight.